POC is a Swedish company with the strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. The Digital Advertising Specialist is an important position in the management and execution of POC’s customer acquisition and E-Commerce performance. Candidates for this position need to have a deep understanding of consumer online engagement and revenue optimization strategies. This employee will be responsible for the day to day management, analysis and optimization recommendations for the POC Central Europe customer acquisition outreach. The Digital Advertising Specialist must be able to compile, analyze and draw conclusions in real-time to drive improved efficiency in performance KPIs. A strong understanding of direct-response advertising trends and technologies especially in the field of Social-Media- and E-Mail-Marketing will be critical in the success of this position.