I work as an creative in the youth- and lifestyle (sports-) market for almost
6 years now. My business is brand-activation. I believe in concepts and
corresponding projects, which put branded product in context and
perspective and allow customers to relate to a brand as friend and
supporter of personal identity projects.
My working background through my teen and twen years is in writing,
copywriting, PR and editorial work. My academical career granted me a
diploma in International Business Studies with a focus on consumer
behavior, marketing and strategic management.
I obtained my diploma researching the exchange-relationships between
sub-cultures and pop-culture and developed a simple model which allows
to check for completeness in brand-consumer communication and allows
to evaluate the image-value of any communicating asset and/or endorser.
No worries though, it is not all that theoretical. My basic believe that in the
end great ideas make the difference. Plain and straight: It‘s gotta be sick!
I shred and surf a ton and enjoy any sort of creative inspiration found in
art, music, literature and the city I live in.
Please check my website www.rf-b.com for some references and clientlist.
- Christian Bach, April 2014
Please note that all of the above are intellectual property of Mr. Christian Bach; RF & B // Brand Communication. Any usage of
ideas, quotes, picture- or text-elements, even in parts or excerpts, associated to the above results in an automatic royalty claim
of the originator. The usage of corresponding material, even after such royalty payments, still requires the written approval and
authorization of Mr. Christian Bach.